Age: 14-20
ABC: E, as they would be still in school/unemployed.
Aspirations: Fame, Rich etc.
Attitude: Bad
List of 20 advertisers:
- Nike items
- Addidas items
- Sky Sports
- Reebok items
- Video Games (xbox 360 and PS3s)
- CDs (Rap etc)
- Nokia
- Sports Direct
- JB Sports
- Trainers
- Cars?
- Gillete Fusion
- Movies (action genres etc)
- LYNX body spray
- Aftershaves
- Belts
- Cars
- TV SHOWS (Prison Break etc)
- MP3s iPods etc etc
Competition:
iPod. The competition will be on music as that meets the theme of not only what the item promoted promotes but also it's what our readers are interested in. So the competition would ask something like:
What was the song Kanye West played at the VMAs etc. Then a cross promotion with this competition could go on iTunes, as it would be an iPod promotion.
Pitch:
Not only would your brand iPod would be promoted but also Kanye West's new song will be promoted as well. Why does this concern you? well the fact that it would be on iTunes means that people would go there and download the song and therefore not only would you be getting people interested in iPods but also your whole online music store in which they would download music from.
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